Holdbar
Empowering experience creators of the future
At Holdbar, we're not just developing software; we're revolutionizing how experiences are created, distributed and sold in a fast-growing ~$1.5T global market. Our platform is designed to unleash the full potential of the experiences industry, simplifying complexities and manual workflows, with a simple yet powerful software suite.
Founded in late '22 by tech visionaries with a decade of industry expertise, Holdbar quickly evolved from idea to a reality. By May '23, our inititial product was launched and have since gain strong traction and validated our core beliefs, and setting the stage for monumental growth.
With our roots in innovation and our sights set on being the category-defining leader, Holdbar is the catalyst for a new era in experience creation. Our software is not just powerful and simple; it will be transformative, offering unprecedented capabilities that the industry has never seen.
Join us in our journey to make a lasting impact. Be a part of a team that values creativity, innovation, and the power of experiences.
Become a part of Holdbar and help us shape the future of our industry!
Our values
Our core values are ambition, trust a strong bias towards action.
For us, this means working with people who are internally driven, self-reflective and who can convert freedom into output and happiness. We want to work with people who believe that intellectual honesty and honesty between colleagues are essential in creating the best possible results.
At the same time, we want to operate with best-in-class execution and iteration. We strive for an environment where ideas and ambitions flourish and are realized through experiments and development. We want to nuture our already existing bias towards action. We believe that the best possible products are being built by executing on ideas, keeping a tight feedbak loop with the market and constantly iterating.
How we work
We want to make our ambition compatible with our private lives.
We do this through lots of freedom, flexibility and trust. We want to work with people that are driven and ambitious - because we believe that can create a culture of trust, high output and flexibility.
Where we work
Our offices are located in Aarhus and Copenhagen.
We are supporters of remote work, but also realistic around the power of being together physically. Ideally we want people to work from our Aarhus-office, but are also planning on setting up hubs in different cities.
Founders
Holdbar was founded by Lasse Kjær and Lars Rasmussen, two experienced tourism and hospitality tech entrepreneurs. They have experience building and growing Truestory, which is the leading Scandinavian experience platform today, and which they sold to Smartbox Group in July 2023.
